ABOUT

Hi! I am Sierra Lorraine Ferguson!

Born + Raised in San Diego, California, I grew up adventuring the coast and fell in love with finding creative ways to capture my memories. With almost a decade of experience, I am still giddy at every inquiry & every session I am a part of. Capturing your memories is something I do not take lightly, and I will share your story with intention, authenticity, passion, and light.

My inspiration is driven by love, light, and adventure through a documentary-based approach. Capturing the in-between and big moments for you to reflect on forever. I aim to bring to life your story, love, and vision. Storytelling has been at my core for as long as I can remember. My passion for photography began by capturing special memories with my friends & my goal with every session is to make it feel the same way nearly a decade later.

Photography has grown up with me & is at the core of who I am.

After moving to O’ahu over six years ago to play volleyball and attend college, I was eager to find ways to continue pursuing my love of documentation. Photography has always been a way for me to express how I see the world and the people in it. Despite all the life changes, photography has been the one consistent thing I have carried through each season of life. Creating makes me feel alive, like I am living out my life purpose.

In 2023, I began to experience extreme burnout from corporate America and knew I was called to something more. In a step of faith & a lengthy PowerPoint presentation to my husband, I quit my job & leaped into full-time photography. While pursuing my Master’s in Counseling, photography is my way of pouring into others and empowering them, allowing them to see their true beauty and light.

Photography is so dynamic, allowing me to leave my mark on the world & tell your intimate stories.

Specializing in Digital and Film Couple & Wedding Photography, I am inspired by love, light, and adventure. I have been in the wedding & couples industry for over three years now & I believe in finding ways to make your day unique, intentional & authentic to the two of you. I will do everything in my power to help bring your vision to life, capturing the big & small moments and gifting you with tangible & visual memories you can cherish forever. When I was getting married to my husband Peter, our goal was to keep our day feeling true to ourselves, and I am forever thankful that we did. After our wedding, my love for the wedding industry only continued to grow as I loved the design aspects and the creative freedom. I am a true romantic and feel things so deeply. Through capturing your love stories, I feel at home within myself, and forever thankful to you all for allowing me to be apart of such intimate moments. I am here for moral and physical support at every step of your planning process because I truly believe in the two of you + your love story.

As a military spouse, we are constantly on the move, making me available to you wherever you need me! I take on an exclusive number of weddings yearly to ensure quality care and art for my couples. However, if we are platonic soulmates, I will always make it work to bring your vision to life. Together, we will tell your authentic story- whether that be your love, personal growth, or passion project.

xoxo

Sierra Lorraine

Documentary Style, Editorial, Photojournalistic, Light, Artistic, Authentic, True to Tone, Timeless, Intimate, Storytelling

My approach…

FUN FACTS

  1. I am a dog mom to my perfect golden retriever princess, Maple, and I am convinced I gave birth to her

  2. I love being active- I was a college athlete, certified pilates instructor & CEO of hot girl walks.

  3. If I could live anywhere I would choose to live on the cliffs of Spain or back on the North Shore of Oahu

  4. I am inspired by old-school film photography, stills from old romcoms, beautiful buildings, & the coastline.

  5. I am the oldest of 4, with 2 younger sisters and 1 “baby” brother

  6. I strongly dislike avocados

  7. My favorite color is sage green (can you guess)

  8. My ideal day consists of a long walk, matcha, a good laugh with my besties, & thrifting.

  9. I am working to obtain my Master's in Counseling to be a therapist one day.

  10. My husband was my 7th grade crush

  11. My front two teeth are fake!

  12. Australia is my most favorite country I have ever visited

  13. My favorite meal to make is dairy free spicy vodka pasta or any kind of pasta

  14. Although I was raised in California and spent the last 8 years in Hawaii, I still do not know how to surf.

  15. I am soooo thankful to call this my job and you all my friends <3

napali coast, go blue adventures, hawaii film photographer, kauai film photographer, hawaii wedding photographer

THIS OR THAT

Coffee or Matcha

Walking or Running

Morning or Night

Spend or Save

TV or Movies

Introvert or Extrovert

Call or Text

Pizza or Pasta

TikTok or Instagram

Beach or Mountains

Take out or Cook

Pilates or Strength Training

Silver or Gold

Roses or Peonies

Tropical Vacation or Italian Summer

As seen in the Knot, The New York Times, The Voyager & Coastal Dispatch

  • From the start, Sierra had been extremely helpful with budgeting, locations and with the photoshoot itself. I’m so glad to have found her through IG, and book a session with her. I will truly cherish these pictures for the rest of my life :)

    F + I

  • Sierra was a good communicator and made the shoot feel easy and free flowing. She was professional, flexible, and open to ideas. I would definitely recommend!

    A

  • The synergy between the two talented women (Sierra & Maya) behind the scenes was truly magical. Their collaborative energy brought out the best in me, making the shoot an empowering and unforgettable experience. I highly appreciate their dedication to capturing authentic moments and creating a comfortable environment throughout.

    N

  • Sierra did amazing!! She is so friendly & personable that we easily felt comfortable taking intimate photos around her. She made the experience SO fun! She showed us photos as went on through the shoot as validation that even though the poses are silly, they turn out great! She was very open to any ideas we had during the shoot. Would recommend for anybody to do this shoot- it’ll make you feel great about yourself because the photos and fantastic and if you’re doing it with your partner, it’s a worthwhile intimate experience! 10000/10

    S + K

2025 Travel Schedule

My 2025 travel schedule is beginning to book up BUT Waived or Discounted Travel Fees for locations where I am already traveling to. There are NO travel fees for North Carolina & South Carolina clients.

April 2025: Oklahoma

May 2025: Oklahoma, O’ahu , North Carolina & San Diego

June 2025: San Diego & O’ahu

July 2025: Charleton, SC & Jackson Hole, WY.

August 2025: Southern California

October 2025: Spain, San Luis Obispo, & San Diego